Cover letters are important. Anybody can walk into their career center and find that out. But how do you craft an effective cover letter?
The first thing that is important is to stand out. Chances are, the recruiters for your job or internship are going to see a lot of internship cover letters. And your cover letter is the first part of your application they will see. So be creative. Think about how you can effectively portray yourself in an interesting way, and go for it! This is a high risk position. Go out on a limb! The odds that you get completely cut from the running for your internship or job based on your cover letter is small. And if you do, you probably wouldn’t want to work for them anyway.
Here is what you should NOT do. Don’t be boring. Don’t be the same as every other student else who is competing for your job or internship. There are just too many other students out there to throw your name into the hat by creating a boring cover letter.
Finally, think about your audience. If you are applying for an advertising internship, this is EXTREMELY important. You need to view your cover letter as a way to advertise yourself to the company! If you can’t advertise yourself to the recruiters, how will you ever advertise their products to the general public? Advertise your creativity, your prowess as a student, and anything else you can think of. Be creative, take chances, and sell yourself! The job and internship market is very tough right now- how will YOU stand out? Go make a killer internship cover letter!
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